General Idea (1969–1994) were pioneers of conceptual and media art whose work attained international prominence through the art world and the streets in equal measure. The ground-breaking collective practice of AA Bronson, Felix Partz and Jorge Zontal spanned twenty-five years, addressing aspects of mass media, consumer culture, queer identity, the art economy and the AIDS crisis. They remain some of the most influential artists to have emerged from Canada.
This monumental publication presents a visual survey of General Idea’s artworks, from their earliest performances and actions to their use of consumer and advertising media in the public realm to their gallery and museum work. Including more than 500 illustrations and texts by a range of scholars, it is the definitive resource on General Idea.
