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David A. Aaker

David A. Aaker

89 books

Building Strong Brands

Building Strong Brands

by David A. Aaker

3.99 of 658

Managing Brand Equity

Managing Brand Equity

by David A. Aaker

4.04 of 303

Aaker on Branding: 20 Principles That Drive Success

Aaker on Branding: 20 Principles That Drive Success

by David A. Aaker

3.85 of 254

Brand Leadership: The Next Level of the Brand Revolution

Brand Leadership: The Next Level of the Brand Revolution

by David A. Aaker

4.00 of 207

Strategic Market Management

Strategic Market Management

by David A. Aaker

3.78 of 217

Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant

by David A. Aaker

3.95 of 156

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker

3.95 of 139

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

by David A. Aaker

3.54 of 102

Harvard Business Review on Brand Management

Harvard Business Review on Brand Management

by David A. Aaker

3.74 of 92

Developing Business Strategies

Developing Business Strategies

by David A. Aaker

3.77 of 75

Marketing Research

Marketing Research

by David A. Aaker

3.63 of 59

Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

by David A. Aaker

3.74 of 39

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

by David A. Aaker

3.96 of 26

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

by David A. Aaker

3.47 of 15

Strategic Market Management: Global Perspectives

Strategic Market Management: Global Perspectives

by David A. Aaker

3.90 of 10

Advertising Management

Advertising Management

by David A. Aaker

4.22 of 9

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

by David A. Aaker

4.29 of 7

Imza Hikayeler Yaratmak

Imza Hikayeler Yaratmak

by David A. Aaker

5.00 of 3

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