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Grant McCracken

Grant McCracken

20 books

Chief Culture Officer: How to Create a Living, Breathing Corporation

Chief Culture Officer: How to Create a Living, Breathing Corporation

by Grant McCracken

3.74 of 257

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

by Grant McCracken

3.53 of 177

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK)

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK)

by Grant McCracken

3.94 of 66

The Long Interview

The Long Interview

by Grant McCracken

3.75 of 44

Big Hair: A Journey into the Transformation of Self

Big Hair: A Journey into the Transformation of Self

by Grant McCracken

3.21 of 33

Culture and Consumption II: Markets, Meaning, and Brand Management

Culture and Consumption II: Markets, Meaning, and Brand Management

by Grant McCracken

3.63 of 27

Transformations: Identity Construction in Contemporary Culture

Transformations: Identity Construction in Contemporary Culture

by Grant McCracken

3.68 of 25

The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names

The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names

by Grant McCracken

3.23 of 26

Dark Value: how to find hidden value in the digital economy

Dark Value: how to find hidden value in the digital economy

by Grant McCracken

3.76 of 21

Return of the Artisan: How America Went from Industrial to Handmade

Return of the Artisan: How America Went from Industrial to Handmade

by Grant McCracken

3.14 of 21

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

by Grant McCracken

3.88 of 8

Plenitude

Plenitude

by Grant McCracken

4.17 of 6

The Gravity Well Effect

The Gravity Well Effect

by Grant McCracken

4.20 of 5

A Light Modernization of The Art of Worldly Wisdom

A Light Modernization of The Art of Worldly Wisdom

by Baltasar Gracián

4.00 of 1

How to have a good idea: a unified theory of fantasy football; eat, pray, love; and burning man.(Culture and Reviews): An article from: Reason

How to have a good idea: a unified theory of fantasy football; eat, pray, love; and burning man.(Culture and Reviews): An article from: Reason

by Grant McCracken

0.0 of 0

Some Unsolicited Advice: Thunderously Obvious Truths I Wish I'd Known When I Was Younger

Some Unsolicited Advice: Thunderously Obvious Truths I Wish I'd Known When I Was Younger

by Grant McCracken

0.0 of 0

Plenitude 2.0

Plenitude 2.0

by Grant McCracken

0.0 of 0

BUNDLE: McCracken, The Long Interview + Morgan, Focus Groups as Qualitative Research

BUNDLE: McCracken, The Long Interview + Morgan, Focus Groups as Qualitative Research

by Grant McCracken

0.0 of 0