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Fred Wiersema

Fred Wiersema

16 books

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

3.98 of 920

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema

3.88 of 17

The New Market Leaders: Who's Winning and How in the Battle for Customers

The New Market Leaders: Who's Winning and How in the Battle for Customers

by Fred Wiersema

3.21 of 19

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

by Joe Weinman

4.07 of 14

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

by Joe Weinman

3.73 of 11

How to Design a Great Customer Experience

How to Design a Great Customer Experience

by Fred Wiersema

2.82 of 11

Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)

Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)

by John J. Kao

3.33 of 9

Customer Service: Extraordinary Results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA

Customer Service: Extraordinary Results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA

by Fred Wiersema

2.50 of 2

What's the Problem with Customers?

What's the Problem with Customers?

by Fred Wiersema

2.00 of 1

How to Build Customer Confidence

How to Build Customer Confidence

by Fred Wiersema

0.0 of 0

What’s Your Customer's Problem?

What’s Your Customer's Problem?

by Fred Wiersema

0.0 of 0

The B2B Agenda: The Current State of B2B Marketing and a Look Ahead

The B2B Agenda: The Current State of B2B Marketing and a Look Ahead

by Fred Wiersema

0.0 of 0

Customer Service [Japanese Edition]

Customer Service [Japanese Edition]

by Fred Wiersema

0.0 of 0

Os Novos Líderes De Mercado

Os Novos Líderes De Mercado

by Fred Wiersema

0.0 of 0

Jak zdobyc klienta

Jak zdobyc klienta

by Fred Wiersema

0.0 of 0

The new market leaders: Who's winning and how in the battle for customers

The new market leaders: Who's winning and how in the battle for customers

by Fred Wiersema

0.0 of 0