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Merlin Stone

Merlin Stone

21 books

Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series)

Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series)

by Merlin Stone

3.50 of 6

The Customer Management Scorecard: Managing CRM for Profit

The Customer Management Scorecard: Managing CRM for Profit

by Neil Woodcock

4.00 of 3

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

by Mark Vincent Cerasale

5.00 of 2

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

by Merlin Stone

3.00 of 2

Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services

Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services

by Merlin Stone

4.00 of 1

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)

by Merlin Stone

4.00 of 1

Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

by Merlin Stone

4.00 of 1

Competitive Customer Care

Competitive Customer Care

by Merlin Stone

3.00 of 1

Leisure Services Marketing

Leisure Services Marketing

by Merlin Stone

0.0 of 0

Customer Management Scorecard: Managing CRM for Profit by Stone, Merlin, Woodcock, Neil, Foss, Bryan (2002) Hardcover

Customer Management Scorecard: Managing CRM for Profit by Stone, Merlin, Woodcock, Neil, Foss, Bryan (2002) Hardcover

by Merlin Stone

0.0 of 0

Field Service Management

Field Service Management

by Merlin Stone

0.0 of 0

How to Market Computers and Office Systems

How to Market Computers and Office Systems

by Merlin Stone

0.0 of 0

Managing Stakeholders in the Public Sector

Managing Stakeholders in the Public Sector

by Merlin Stone

0.0 of 0

The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice

The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice

by Merlin Stone

0.0 of 0

Telemanage Your Customers: A System for Telephone Account Management

Telemanage Your Customers: A System for Telephone Account Management

by Merlin Stone

0.0 of 0

Product planning, an integrated approach

Product planning, an integrated approach

by Merlin Stone

0.0 of 0

Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)

Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)

by Merlin Stone

0.0 of 0

Marketing and Economics

Marketing and Economics

by Merlin Stone

0.0 of 0