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Malcolm McDonald

Malcolm McDonald

68 books

Marketing Plans, Sixth Edition: How to prepare them, how to use them

Marketing Plans, Sixth Edition: How to prepare them, how to use them

by Malcolm McDonald

3.74 of 77

Market Segmentation: How to do it, how to profit from it

Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald

3.97 of 62

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald

4.13 of 23

Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

by Malcolm McDonald

3.59 of 17

Marketing Plans: A Complete Guide in Pictures

Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald

3.87 of 15

Key Account Management: A Definitive Guide

Key Account Management: A Definitive Guide

by Malcolm McDonald

3.27 of 15

Strategic Marketing Planning

Strategic Marketing Planning

by Malcolm McDonald

4.40 of 10

Key Account Management: Learning from supplier and customer perspectives

Key Account Management: Learning from supplier and customer perspectives

by Malcolm McDonald

2.83 of 12

Marketing Plans That Work: Targeting Growth and Profitability

Marketing Plans That Work: Targeting Growth and Profitability

by Malcolm McDonald

3.30 of 10

Marketing Plans for Services: A Complete Guide

Marketing Plans for Services: A Complete Guide

by Malcolm McDonald

4.29 of 7

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Malcolm McDonald

4.14 of 7

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald

3.38 of 8

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

by Malcolm McDonald

2.71 of 7

The Marketing Plan

The Marketing Plan

by Malcolm McDonald

4.75 of 4

Marketing Plans: How to Prepare Them, How to Profit from Them

Marketing Plans: How to Prepare Them, How to Profit from Them

by Malcolm McDonald

3.60 of 5

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

by Malcolm McDonald

4.00 of 4

Marketing: A complete guide in pictures, Second Edition

Marketing: A complete guide in pictures, Second Edition

by Malcolm McDonald

3.50 of 4

Retail Marketing Plans: How to prepare them, How to use them

Retail Marketing Plans: How to prepare them, How to use them

by Malcolm McDonald

4.67 of 3